Martini

We played a key role in securing top-tier talent for Martini’s sponsorship of the Monaco Grand Prix in 2017, with model Winnie Harlow at the forefront of the brand’s high-profile campaign. We organised Winnie’s exclusive attendance at the event, ensuring her presence would generate maximum digital exposure and global attention.

As part of the glamorous pre-race celebrations onboard the iconic Martini yacht, Winnie Harlow joined other A-list celebrities, including actress Josephine de le Beaum and Victoria’s Secret model Martha Hunt. With DJ Becky Tong providing the soundtrack, the event was nothing short of spectacular.

Winnie’s participation in the event was widely documented across her social media platforms, using branded hashtags to amplify Martini’s message. The campaign garnered significant buzz, appearing across luxury and lifestyle publications, with a reach of over 10 million.