Eurostar Paris 2024 Olympics

We brought together Olympic and Paralympic stars Dame Jessica Ennis-Hill, Perri Shakes-Drayton and Maisie Summers-Newton for a headline-making PR moment to mark the one-month countdown to the Paris Olympics. As part of Eurostar’s ‘Training for Gold’ campaign, the iconic golden-wrapped train was unveiled, ready to transport over 2,000 athletes on their journey to Olympic glory.

The three sports legends attended the launch event, adding star power and inspiring fans with their stories of perseverance and ambition. Their presence highlighted the excitement surrounding the Olympics and Eurostar’s role in connecting athletes and fans to the games. The campaign generated significant press coverage, with features in top-tier outlets including The Daily Mail, Metro, Yahoo, The Independent, The Evening Standard, and more. The golden train, symbolising the pursuit of gold, captured widespread attention, making a strong impact in the national media as millions of fans prepared to cross the channel for the Olympic experience.